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Sydnie Waller's Portfolio

Welcome to Sydnie Waller's Marketing & Public Relations Portfolio! Here you will find some of my work through my education that is helping prepare me for my future work in the professional world. 

Marketing Application Plan

January 2026

Group paper analyzing Dyson Air-Wrapped product and a marketing strategy and service launch to grow market share. Using Automater Reality, Virtual Reality, Artificial Intelligence, and Contentcreation in their marketing plan. 

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Market Research Analysis

Decemebr 2025

Group paper analyzing SeaWorld, their marketing positioning, and market research on proposed collaboration with National Geographic.

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Industry Paper 

March 2024

Paper reviewing an Interview with Tina Tuggle and her experience in the communications field. Also, a personal interpretation of what a Public Relations job is and how connectable it is to the interview. 

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News Story

April 2024

A news story on the growth of women's basketball since 2020. Highlights the 2024 Elite 8 rematch game between LSU and Iowa and its relations to the growing support of women's basketball on the Syracuse University campus. 

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News Release

April 2024

A news release announcing the new summer camp with the University of Iowa women's basketball team. 

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Innovation in PR Strategic Plan

April 2024

A developed strategic plan on the Innovation created with the University of Iowa in response to Caitlin Clark beating the D-1 All Time Scoring Record. Plan is created following the PR ROPES model. 

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PRESENTATIONS

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